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As a merchant, you earn in an affiliate program through conversions that is whenever a visitor that is directed to your site actually buys a product on your site. Without these conversions, you actually earn nothing from the program. Also, the more visitors that your affiliates have directed to your site, the larger would your expense be. And the only way that you can recover from these expenses is through conversions.
Now, you sure won’t get any conversion if you have posted an ad on your affiliate’s site without an actual landing page for the potential customer to be redirected into. It’s just like advertising a product without actually having a store to sell your product. Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know how to purchase the product It is therefore important to have landing pages for your ads because it is the only way for you to earn something in an affiliate program. Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.
Reason #2: Other web pages may just not be enough.
Many people make the mistake of making their website’s homepage as the landing page for their ads. The same is true for those who make use of other pages like a “contact us” page or a product page. Homepages are often designed to serve multiple users and contains a lot of links to other pages or to other websites. The same is with the other two pages mentioned. If you want to be successful in an affiliate program, we’re sure that you don’t want your landing page to cater to the needs of various people, most of which may not be really interested with your product.
When choosing a landing page, you must always have the customer directed into that page in mind. Therefore, your landing page must be relevant to the keywords and the contents you placed on your ad. It’s also crucial to your campaign that the landing page can induce your visitor(s) to take action that is to purchase your product or at least provide leads for potential customers.
Landing Page Success Tips
The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage.
Success Tip 1: Offer a freebie in exchange for your visitor’s email address. I very much endorse this method of building your mailing list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address.
Success Tip 2: The landing page must be written professionally. When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.
Success Tip 3: Other than your opt-in form and perhaps important disclaimers and terms, there shouldn’t be any other links on your landing page.
Success Tip 4: Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.
Squeeze Page Essentials For Rapid List Growth
Your squeeze page, also known as landing page or “opt-in” page is your most powerful tool for building a list fast. It is a simple page consisting of a headline, sub-headline, benefits, image of your free gift and an opt in box.
Your headline is the most important component of your squeeze page. It has to be bold, striking and able to catch your reader’s attention at first glance. If you don’t catch them within the first few seconds you’ve lost your lead.
The sub-headline is meant to re-enforce the message of your headline. It is usually smaller in font but bold enough to encapsulate the message of the headline further. After the headlines comes the benefits. You have to demonstrate why your readers should give their precious information to you. The benefits should talk about what is offered in the free gift that you are giving them.
An image of your free gift such as an e-book or video cover will improve conversions(the percentage of people who sign up to your list), hence should be included in your landing page.
Finally, your opt in box comes last. You can get the code for your opt in box from your email auto-responder service. The opt in box usually consists of a call to action, name and email input box and a sign up button. One of the commonly used call to actions would be “Get instant access” or “Download now”.
In short, apply these good landing page practices and you will soon start to see your list build up real fast. Remember to test and tweak your landing page to ensure maximal conversions of you’ll be potentially leaving lots of money on the table.
Simple Steps To Creating An Awesome Headline
The headline is undoubtedly the most crucial factor of the sales copy. You could have the best sales copy ever written but a poorly written and not thought out headline will almost single-handedly ruin your business. The following points should insure your headline is quality and will force to read on.
1. Ultra Specific
You need to be as specific as possible. For example. Instead of “how an ebook author make thousands every month”,change it too “how an ebook autor makes $2,678.85 every month”.It’s more specific and alot more believable.
2. Keep it unique and original
You really need to come up with your own original headine. For example I’m sick of seeing this headline. “Finally,the simple way to get free to your site. It’s this word “finally”,its been totally overused.
3. Keep the urgency
This really forces the reader to view the sales page further. Give the headline a sense of urgency. For example, giving a special offer for reading on,deadline dates or total amounts available.
These techniques have personally been proven by myself, and countless other successful marketers and businesses. Some of them may work better than others, however, the key is to keep tweaking and testing with the above points always in mind.
Copy writing In Your Email Campaign
Want to double or triple the number of new leads and customers you generate each month with your emails? Try focusing your Email campaign with copy-writing techniques. Copy-writing in Emails is the art of using attractively written content focusing around a service or product to sell. A tool used to tempt the reader by making the items for sale seem attractive, desirable and at the same time beneficial.
Copy-writing is often described as a play on words where the best and the most persuasive campaigns win.
Whenever you email someone, you’re basically trying to sell a point. So what better way to communicate than with the language of copy-writing in your Emails.
The secret is to balance the right blend of benefits and features in your Email marketing copy. Here are some tips to try in your next email marketing campaign.
1. Pack a powerful headline punch. Check top magazine article headlines of the day to see what’s working best. Tailor yours accordingly.
2. Draw readers in with a great lead opening. Look to top articles in the news for ideas. And reach out and grab your readers in a similar fashion.
3. Keep the main message focused on no more than 3 main benefits your product or service offers the reader. Present credible info, not hype. And include testimonial when possible to back up claims.
4. State your proposition in a personal way, since the focus is all about the customer…i.e. write in the “You” form, not “he or she.” And talk about them or things that they can relate to.Other Details
- 1 Ebook (PDF), 12 Pages
- Cheat Sheet,
- Year Released/Circulated: 2017
- File Size: 1,854 KB
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