Table of Contents
1. Introduction 01
2. Define your audience 02
3. Get more followers 05
4. Build an online store 08
5. Drive traffic to your site 11
6. Avoid common mistakes 14
Sample Content Preview
1. ‘What is the purpose of my business?’
To build authority and reach a specific audience, you have to define your purpose. It will also help you to grow your business and stay on track. So, what is your purpose? Is it to build brand awareness, increase sales, or encourage engagement?
Having a purpose-driven business allows you to connect with and attract the right people. This brings us to our next point:
2. ‘Who do I want to attract?’
Once you figure out your main aim or what drives you as an organization, specify your audience. Do you want to market to people based on their location, age-group, gender, or expertise? Answering this question helps you to understand your market and meet their needs.
After specifying your target audience, find out if your offer is on-demand or if it is something that people need. If it is, move on to the next step.
3. ‘What sort of value can I offer?’
Stand apart from the crowd and make the competition irrelevant by offering something that they aren’t. Identify the value your service or product can bring to your followers and easily convert them to long-term customers.
Grow and retain followers.
The secret to growing and retaining your followers is sharing useful information that keeps them coming back. So, come up with an effective content strategy and apply it to the content creation process. Answer three questions; ‘What types of posts does my target audience interact with most?’ ‘What are some of the common challenges they are facing?’ and ‘When is the most ideal time to post?’
Share interactive content.
Use high-res images and videos when sharing stories or advertising your brand. Include your business name and logo on all images. Upload inspirational quotes, DIYs, or cheat sheets for more likes and comments. Use meta keywords, meta descriptions, and hashtags for SEO and exposure.
Post as frequently as you desire and know the best times to share posts. This ensures your followers engage with your content, ask questions, share their opinions, or leave a ‘Like.’ It also enables you to send timely responses, develop meaningful relations, and talk about your brand where applicable.
Use Instagram stories.
Countless people prefer videos so use Instagram stories to encourage users to stay on your page longer. They are a fun and interactive way to communicate with your audience. You can share image slides or record live videos.
Instagram stories disappear after 24 hours. Meaning you can upload a new story each day and give your followers a great experience.
Use Instagram highlights, share topics within your niche, use proper hashtags, participate in interesting conversations, and command attention. This can lead to more people visiting your profile, engaging with your content, and following you back.
GET MORE FOLLOWERS
The next step is to get more followers so you can drive traffic to your site, blog, or store. The best way to achieve that is by marketing your content. You want people to know that you exist, find you on search engines, understand your business, and prefer your product or service over your competitor’s.
Market your content.
Ensure more people interact with your content and take action by using the following tips:
● Complete your profile.
Ensure you have a business account so you can meet your goals. If you don’t have one, go ahead and create it. You will gain access to countless features that will help you to grow and build your brand. So, ensure you either open a business account or convert your existing account to a business one.
During the signup process, make sure you fill in all the details and pick the right username so you can appear and rank high on search engines. People will find you based on your username so choose one that best describes your business or offer.
If your existing account is incomplete go ahead and edit it. Ensure all the information is there. For example, business name, description, location, and working hours. Keep your information up-to-date.
● Be consistent.
Consistency helps you to grow your brand and ensure people easily identify your posts. So, give your brand a unique voice, stick to your primary colors, and avoid copying the competition. Learn from them but be as unique as you can be.
● Use proper hashtags.
Hashtags help you to command attention and allow people to easily find your posts. Use industry-specific hashtags to attract the right people. For example, if your business’s primary aim is to offer sales and marketing services to clients, use relevant hashtags. For instance, #marketingservices, #sales, #increaserevenue, and so forth. People follow hashtags and including them on your posts ensures your content appears on search engines. Use AutoHash or Display Purpose to gain access to quality hashtags for your posts.
You can also use trending hashtags, service hashtags, campaign hashtags, event hashtags, and so on. Use ones that are specific to your niche. Find out what the most popular ones are and use them on your posts.
● Follow people within your niche.
Engage with existing communities and follow relevant accounts. This is the best way to market your content and reach your target audience because you can easily form relations with people who are already interested in what you are doing and offering. Like their posts and leave comments that are worth people’s attention. This can pique the account owner’s attention or anyone who reads your comment and encourage them to visit your profile.
● Connect with influencers.
Search for influencers within your niche and connect with them. Engage with their content and develop a worthwhile relationship. Next, ask them to comment on your posts or mention you to their followers. People trust, favor, and easily follow content that’s promoted by a well-known or trusted influencer. So, take advantage of that.Other Details
- 1 Ebook (PDF), 18 Pages
- Year Released/Circulated: 2021
- File Size: 921 KB
[YES] Can learn from this report
[NO] RESELL OR GIVEAWAY