Table of Contents
The Five W’s 6
Why Run an Event? 6
What Type of Event Can You Run? 7
Where and When Can You Hold Your Event? 8
Who Do You Want to Target With Your Event? 8
The Planning Process 8
Takeaways for This Section 10
Best Practices for Promoting Your Event 11
Promotion Specifics 11
Save the Date 11
E-mail Invitation 12
Use Social Media 12
Keep Targeting 13
Turn Your Attendees into Promoters 13
Giveaways and Prizes 14
Takeaways for This Section 16
Sound Off 17
Digital Darwinism 18
Star Power 18
Keep On Top Of Things 19
Takeaways for This Section 21
Utilize a Post-Event Survey 22
Use Event Media to Create Content 23
THANK AND REWARD YOUR ATTENDEES 23
Takeaways for This Section 24
Sample Content Preview
If you’re a business owner, you probably understand the importance of face time. In business, face time is golden. Why? Because face time is often the best way to gain new clients, promote a product or service or close an important deal. We are social creatures by nature. We evolved in an environment where visual cues made up a large portion of our decisional information. We determined whether a certain situation was safe or dangerous by what we saw. Similarly, we determined whether another individual was safe or dangerous by this same suite of visual cues.
Business is, essentially, a social process. This means that we instinctually use visual cues to determine whether a particular business transaction might be positive or negative. A customer, who is considering purchasing a product or a service, will inevitably look to the seller of that product or service when making a decision on whether to buy. That customer is trying to determine whether the business owner in question is a safe or dangerous individual. The only difference between what that customer is doing now and what we all did thousands of years ago is they are substituting trustworthy or untrustworthy for safe or dangerous. In short they are cautious because they are attempting to avoid being a part of a bad or unsatisfactory transaction. When they can see the seller, they are more apt to lower their guard, develop trust and make a purchase.
All of this occurs because of sight, or rather the ability to see the person who stands behind the product or service. The importance of face time in business is highlighted in our language. We feel that “seeing is believing”. We “eye up” a potential transaction. When someone is untrustworthy they are a “bald faced liar” A smart business owner understand this process, as well as the psychology behind it, and does whatever they can to get to know their customer base personally.
Even though business is best done face-to-face, it becomes increasingly hard to do so in today’s fast paced digital world. Everyone is busy and, usually, on different schedules. Commerce is no longer a 9 to 5 proposition. Instead it operates on a 24 hour, seven days a week cycle. More and more frequently customers fulfill their buying needs when it is convenient for them, usually online. However, these changes in how business is transacted have done nothing to decrease the importance of face time. Successful businesses are very often the ones who break through the fourth wall of online commerce and reach out personally to their client base through the use of business events.
A business event is an excellent way to get some all-important face time with your customer base. An event gives your customers the opportunity to get to know you, as well as your product and/or service. As a business owner, you have the opportunity to personally demonstrate your passion for your product or service and your expertise when it comes to the utility and value of both. A business event gives you the ability to talk directly to customers and potential customers about your business. When you can see them and talk to them and they can see you and talk to you, the potential for increased sales and conversions are astounding. In short, a business event is a solid gold opportunity.
The aim of this book is to teach you, the business owner, everything you need to know to successfully run your first business event. You’ll learn about the basics of running an event. You’ll learn about the planning process itself, as you go step-by step through all the necessary preliminary steps that lead up to a successful event. You’ll learn what it takes to fill seats at your event by acquiring a thorough understanding of the best practices for promoting your event. You’ll also learn what to do on the day of your event to insure that everything comes together as it should so that your participants have the best experience possible. Finally, you’ll learn how to get the maximum mileage out of your event by following up with all the attendees, converting a high percentage of the participants into paying customers. So, if you’re ready, let’s get started learning how to run your first business event.Other Details
- 10 Articles (PDF)
- 2 Ebooks (PDF), 25 Pages
- Checklist,Infographic, Posters,
- Year Released/Circulated: 2015
- File Size: 5,529 KB
[YES] Can be used for your personal use.
[NO] Can be given away.
[NO] Can be sold.