Table of Contents
Introduction ………… 5
Chapter 1: Building Your FACEBOOK Authority …… 6
Chapter 2: Building Your FACEBOOK Page ……….. 12
Chapter 3: Building Followers and Increase Engagement ………… 24
Chapter 4: Maintaining Your FACEBOOK Profile .. 27
Chapter 5: FACEBOOK Scheduling and Automating ………………… 32
Chapter 6: Tips for FACEBOOK Authority …………. 36
Wrapping Up ……… 45
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Knowing What to Post
It is essential to attempt new things all the time. Once you settle on what posts are gaining high volumes of interaction and engagement you can repeat them. The key is to always be trying and noting the things that work best. You can read all sorts of information about what has worked for others, but you would really be missing the point of social media because in reality social media offers a personal way of communicating with your audience and what works for another business or blogger may not work for you and what works for your audience may not work for them.
No matter how much insight you read about engaging your users, it will pale in comparison to the value of doing what you think is right for your readers, measuring how impactful it is and then adjusting your methods accordingly.
What is the Purpose of Social Media?
Majority of the people end up wasting a lot of energy on social media and they will try to drive their readers and consumers to their social media profiles, which is the opposite of what you want. The main goal of a social media profile is to drive people from them to your website or blog and not the other way around. Social media profiles should be used as outposts for attracting people to your website or blog. Your website or blog should not focus on sending individuals to the outposts. Social media profiles need to stand firmly on their own.
Making Your Social Media Profiles
As stated before, and as will be discussed in further detail in later chapters, the best way to build your social media profile is to develop compelling content on a regular basis. However, this is not going to build an audience. If no one is reading the content that you write then no one is going to be sharing them. To get the best leverage through social media you will need to get to the point where the number of followers that you have is sufficient to provide you with development through sharing. That being said getting to this point is easier said than done.
Directing people from your email list to your social media sites is vital. Nevertheless, if you are not getting a large number of new email subscribers every day, this is not going to help you gain more than a few new fans and followers. If you have had an email list for quite a while, take the time to ask existing subscribers to join you on your social media sites. Beyond this you will need to tap into the current social media networks in order to get new subscribers and followers.
Benefits of Social Media
You may be a bit hesitant of getting into social media for your business. That’s understandable. Anything new and different can be a bit frightening. It is a technological world, however, and if you want to keep up with the times, you need to begin using social media networking for your business. If you are deciding whether or not to do it, you should look at a few of the benefits you would get from using social media marketing that you may not have considered. Here are a few of the benefit.
1. Brand-Building Tool
This is a powerful way to use social media. Brand recognition allows you to use social media to determine how you want your company to be positioned, and what you tell people about what your business does. You can build a good brand reputation if you use a little effort and have great content which shows your company’s benefits, advantages, and values.
2. Cultivating a Community
Social media is all about relationships, and it is a great way for your business to cultivate a community. You obtain instant access to your followers who become members of your community. Through social media, you can find out what they like about what your company has to offer, and what they don’t like. You can also find out what it is that your customers need. This communication with your customers can be more valuable than market research you would spend a lot of money for.
It has been said that before a customer decides to buy from you, they need to be exposed to you six to eight times. Through social media, you can get a lot of repeat exposure. You can shorten your sales cycle by being able to let the customer know over and over what your company has to offer them. Each time you do, you’ll be increasing your exposure. Not only that, but they may decide to share the information with their friends. If they do, then the exposure could increase by double, triple, or even more
4. Establishing Authority
If you want to establish that you are an authority in any given area or on any subject, social media can be a great way to help you do it. It works well if you are a coach, consultant, author, speaker, and other service-based business. Through social media networking, you can let your audience know that you are the “go-to” resource for whatever it is you’re offering. You can build a strong fan base. People will know to come to you if you have good content, answer questions, and give your audience what they need.
5. Growth of Influence
Your influence will grow as the number of your followers you get on your social media sites grows. You can attract new customers, have media interview you, and create Joint Venture partnerships, etc. if you have a substantial social media audience. Think about how people are when they see an accident on the side of the road. It’s the same way when you see a fire.
The crowd seems to be drawn to it and gathers around it. It’s the same affect you can have on your social media sites. When you begin to build a big audience, people will want to see what’s going on. They’ll be drawn to your pages, and get to know you and your business. If they like what they see, they’ll return again and again. When they’re looking for what you offer, chances are, they’ll get it from you.
6. Traffic Generator
Social media can increase your traffic to your website. Social media consists of sharing information. You give visitors a reason to want to visit your site when you share things such as: blogs posts, videos, or other content. When you get them to your site, you have a chance to make them want to take action such as join your mailing list, buying something you have to offer, retain you for their services, etc. It won’t happen overnight, but you will be able to see that social media generates traffic if you commit yourself to your efforts. Once the traffic gets to your site, you can convert that traffic into business if you give them a clear call to action.
7. Competitive Advantage
Not every business takes the advantages of social media seriously. A lot of companies think social media is a fad, and it will go away. Because they feel this way, their pages aren’t updated regularly and they don’t acknowledge comments or answer messages. If you do take it seriously and put forth the effort if your competitors aren’t doing a good job, this gives you an advantage and a chance to stand out. If, on the other hand, you don’t participate in social media, you’re giving that advantage to your competitor who does.
As you can see, social media can make things happen for you and your business. If you’re hesitant at all, remember it is well worth the time, effort, and cost your business puts forth on the social media sites.
Without further ado, here are the steps you need to take in order to successfully use social media in your marketing.
Chapter 2: Building Your FACEBOOK Page
Some people think of social sites for young people to chat, but it’s much, much more. FACEBOOK can be a strong marketing tool and it reaches a world-wide audience. It’s also really easy even for beginners who may be “technologically challenged” to use.Other Details
- 1 Ebook (PDF), 45 Pages
- 12 Videos (AVI, MP4)
- 1 Salespage (HTML)
- 6 Ecovers (PNG)
- 9 Promotional Ad Materials (Emails, Banners)
- Affiliate Program, Legal, OP2.0
- Year Released/Circulated: 2017
- File Size: 138,876 KB
[YES] Can sell and keep 100% of the sales
[YES] Can be bundled into another paid package and sell at a higher price than $7
[YES] Can be used as a bonus to another product you are selling for minimum $7
[YES] Can be sold in a minimum $7 Dime sale event
[YES] Can be added into a minimum $7/month PAID membership site
[YES] Can pass on the Master Resell Rights privilege to your customers
[NO] Can be given away for free
[NO] Contents of the product can be edited, modified or altered