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5. Fire up your exposure by giving away incentives.
Why not give your audience incentives to keep your following engaged and at the same time increase your exposure in the Facebook community? Features such as: discounts, contests, reward programs and giveaways can be perfect incentives depending on your target market. Providing them a chance to win a prize will definitely drive a ton of clicks that would result in an increase of your overall brand awareness.
Incentives, when promoted properly, will also increase brand loyalty and customer longevity. Just make sure to make your contest or giveaway mechanics as simple as possible. Making hard-to-follow rules or instructions will do more harm than good as people usually become turned off by complicated mechanics.
Instead of posting directly, try sharing your page first. Brand pages tend to have a limited visibility so try sharing it to your page then re-share it to your personal page. Also, using hashtags is one way to share your Facebook content. These hashtags are not only for your Twitter and Instagram posts. These are also great tools to use in searching for content in Facebook groups, and increasing your visibility.
You can also breed potential sharing opportunities by extending your network. A great example would be sharing other people’s content on your page. This may sound ridiculous but nowadays more and more people are sharing each others content, because after all, social media is all about sharing.
7. Facebook Advertising and Targeting Features.
Facebook ads enable you to reach specific and targeted audiences. First of all, understand that there are many different advertising platforms available for you. You can choose from offer claims, local awareness, event responses, video views, clicks to website, website conversions, page post engagement, page likes, app installs and app engagement. Use Facebook ads to increase your website or brand exposure and drive traffic directly to your site or different offers.
Best of all, using Facebook ads doesn’t have to cost you a fortune, you just have to be creative in choosing. Try to use different advertising platforms and assess what service will best work for you. Monitor your results and always tweak the campaign. 8. Start a forum on your Facebook page.
Remember when I told you to keep your audience interested? Keeping an active forum will surely boost customer engagement. It can also decrease your site’s bounce rate or the single-page visitors. Be sure to offer a helping hand to your members and help them discover other useful resources and informational sites. This will positively reinforce your position in the community and will help you gain more “likes” overall.
9. Be visible in Facebook Groups
Facebook groups have tremendously gained popularity this year. Human nature dictates social interaction. These days, people are spending more and more time in groups when on Facebook. Groups are a great tool for you to use to interact with others, invite customers and subscribers, and even drive traffic to your website or blog. In other words, the more active you are in Facebook groups, the more exposure you’ll get. In the long run, people will then start clicking through to your profile, your business page, and then your website or other offers.
10. Use Facebook tabs
This is another brilliant technique that will get people clicking to your blog site. By adding a Facebook tab, you can personalize the services you offer to your viewers through Facebook. This is the best tool that a prospective customer can use to explore your brand or services.
Furthermore, not all of Facebook’s users would like to leave the Facebook site, either because they are active in a chat or engaged in other activity. If you’re driving your audience to a landing page, or even content such as a video or pictures, sending the users into another tab will solve this problem.
Common Facebook Posting Mistakes
Now that you understand a bit how you can use Facebook to market your brand or really anything, it’s time to look at some of the most common Facebook posting mistakes that marketers make.
Too Much Text
Truly engaging content doesn’t have to be three paragraphs long or overly detailed. Your Facebook posts should be long enough for your readers to grasp the entire idea but short enough to easily like or share it. Your post should entice people to click a link to read the entirety of the content.
Here’s a good rule of thumb; follow Twitter’s 140 character restriction. This will push you to be concise on your post without compromising on the depth of mental processing. It’s generally good to never exceed about 300 characters in a post.
Do Not Post The Whole Blog Article
Too much information may ruin your post. Write just an overview of what’s on your website or on your blog. Your post should appeal to your audience’s senses. Rather, than give away the entire content of your blog post, grab your reader’s attention by playing on their emotions. Associate your post with emotions that add a sentimental value to your readers, this is just one great technique to lure them into clicking your call to action for more information.
Each Facebook post should only have one imperative message or a “call-to-action” to effectively deliver your message to your users. Providing several call-to-action’s will only confuse your audience and make it harder for them to digest the post. It makes them feel obligated rather than appreciated. In the end, your post will only be truly engaging if it motivates the reader to take action. Consequently, having too many links would only result in a negative impact on your “page click rate” or the percentage of people visiting a web page through clicking a hyperlink.
Directly Promoting Your Business
People are tired of advertisements that compel unnecessary expense. More often than not, Facebook newbies tend to treat the Facebook community as an opportunity for direct sales. They try to deploy the same traditional marketing such as flyers and print ads and eventually lose more and more of their loyal customers.
Ideally, your post should solely benefit your business but in the Facebook era, marketing dictates the unconventional way. In other words, your Facebook posts must show genuine concern to your customer’s needs by providing some value for users, either in the form of entertainment or valuable information.
Not Keeping Your Audience Engaged
In the Facebook world nothing is carved in stone. Everything can change in a snap of a finger. Your post may have gone viral today but you may find yourself struggling by tomorrow. The true test is how to stay on top of positive growth and the only way to sustain your credibility is to keep your following constantly engaged. You must monitor your posts and the level of engagement it receives on a regular basis, this will help to guide you in optimizing your future activities.
Secondly, remember that every comment deserves a reply. You always want a great conversation going. On the contrary, if you leave comments unattended, this will make people feel unappreciated and will deter any future commenters. This also applies to negative comments. You have to timely address negative comments to prevent any ill will among your customers or other’s who may see the comment. Use this as an opportunity to explain your side of the story and to justify your actions.
Begging for Likes and Shares
Facebook advertising is not an election campaign. Stop asking people to like and share your Facebook posts, and especially your Facebook Page. This is purely begging and would definitely turn most people off. Find some creative and unique ideas that will boost curiosity among your viewers instead of directly asking for it. You can also offer a form of incentive to enhance the level of engagement as well as to boost Facebook exposure, as mentioned earlier.
The Basics of Facebook Posting
You’re aware of the mistakes of posting on Facebook and how you can utilize the powerful social network to drive traffic and boost your business. Next up, we’ll go through the basics of Facebook posts and creating content for your page.
Here are four ways to craft engaging content for your page or posts:
1. To avoid sounding monotonous, there needs to be some diversification in your content. This gives an element of surprise to your readers without totally diverting directly to your branding. One way to diversify your content is by presenting it over multiple formats. For example, some may find using memes boring but some might enjoy it more. So play with the different platforms that Facebook offers and see what will best serve your purposes.
2. You can also amplify (repost) content from other relevant blogs or websites. This would be a nice break for your audience and will foster a community of learners.
3. Post content which relate to the trending topics in the industry. This will show that you are updated and your customers will know that you are on top of your game. Be assertive but not aggressive. Do not engage in shameless promotion of your brand.
4. The fastest way to engage your reader is by asking questions. Start a Facebook post with a simple question or a simple reaction to a trending topic. Reader’s will immediately consider how they would answer the question and become immediately engaged.
Remember, to monitor your progress after each post. You will only be wasting your time creating “engaging” content if you cannot measure it’s outcome. Monitor traffic patterns to understand which content yields the best results and consider these information for future reference.Other Details
- 1 Ebook (PDF), 10 Pages
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- Download Page, Affiliate Program, Cheat Sheet, Twitter Tweets
- Year Released/Circulated: 2017
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