Table of Contents
Introduction to Explosive Scarcity Deals ……… 3
Why Scarcity Works ……. 6
Setting Up Your Own Deals …… 9
Types of Scarcity Tactics …….. 12
Basic Scarcity Principles …… 12
Deadlines …. 12
Limitations … 12
Potential Loss …….. 13
Limited Time Offers … 13
Limited Quantity …….. 14
Dime Sales ….. 15
Time Interval .. 16
Occasion Promotions 16
Basic Rules of Scarcity Marketing …… 17
Final Words ……. 18
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Since these deals are only valid on Black Friday, those who don’t want to get out in the traffic and the crowds miss out. It’s hard to accept that you’ll have to pay $1500 for that new television when you could get it for $599 on Black Friday; so many people go, despite knowing they will have to wait in huge lines, get pushed around, and potentially even get attacked or trampled!
Scarcity takes advantage of the innate desire of humans to:
1. Get a good deal
2. Get something other people can’t have
3. Not lose out on the chance to do something & be part of the crowd
Additionally, it highlights a sense of urgency in your offers which forces people into taking action, rather than thinking it over for too long and potentially forgetting all about it a day or so later.
Studies have shown that people who do not buy immediately upon being presented an offer may need to see that offer several more times before they decide to buy otherwise they will completely disregard or forget about the offer and never return to it again.
We all lead very busy lives, right?
Add to that the fact that there are a multitude of ad campaigns and offers crowding our hemisphere each and every day. If we don’t do something to stand out, to make people wake up and pay attention to our deal, we will lose out on the opportunity to make the sale.
What if you never have another chance to present your offer to that buyer? They’re lost forever! But by using scarcity tactics, you can push someone into buying right away, because they don’t want to miss their chance, knowing they will never be able to return to it again.
If you give people a lot of time to evaluate an offer and make a decision, trust me – they will take every minute of that time only to put it out of their minds because there’s no real urgency. No reason to push it to the front of their minds. They figure that they can just get to it later on, return to it another day – only to never think about it again.
Are you starting to understand why scarcity-techniques work so well? It’s simple; humans are wired by nature to respond to urgency.
In the past, there was an urgency just to survive. Humans had to collect food before winter or they would die of starvation.
They had to gather their crops before squirrels and crows and rabbits and other pests devoured them. They had to return to their homes before dark to avoid being attacked by panthers, bears or other predators.
So if you think about it, scarcity tactics just motivate people by using the exact same natural instincts that ensure survival, which means the tactics are incredibly powerful and will always & forevermore continue to be effective.
Scarcity simply exploits our natural instinct to respond to time-sensitive situations.
Sites like Groupon work extremely well by using offers that are limited to a specific time period, a specific number of people, or both. People feel compelled to buy right away, because they don’t want the offer to sell out or expire before they have a chance to claim it.
As you can imagine, using these psychological triggers can skyrocket your sales and profits. People respond extremely well to these methods, and using them is certain to explode your profits like nothing you’ve ever seen!
Setting Up Your Own Deals
The truth is you don’t have to use sites like Groupon to create scarcity deals. Instead, you can put yourself in full control of your scarcity-based offers and campaigns so that they work exactly the way you want them to, and without having to give anyone a dime of your profits – you will keep each and every penny!
One of the easiest ways to create your very own scarcity-based offers and deal sites is with Countdown Monkey a powerful app that is designed to simplify the creation of scarcity, time-sensitive deals, making it easier than ever to take advantage of this powerful way of selling.
Visit: >> Countdown Monkey – http://countdownmonkey.com/
It’s completely user-friendly even for total beginners. In fact, you don’t need any coding experience or programming knowledge whatsoever, because the script does everything for you!
Using this app, you can create your own deal webpage, or scarcity-driven campaigns of almost any kind (and in any niche market imaginable) using affiliate products or your own products. This makes the app extremely powerful and very flexible!
Deals are very easy to customize with many different features, as you can see when you visit this link…
Countdown Monkey: http://countdownmonkey.com/
There are 3 main types of scarcity offers that you can use:
1. Countdown – This will make the deal expire at a certain day/time.
2. Quantity – This will allow a certain number of people to purchase.
3. Evergreen – This deal will expire a certain length of time after a visitor sees it for the first time, so it doesn’t expire for everyone at once.
Types of Scarcity Tactics
Scarcity tactics are very powerful, but many people don’t know how to use them properly, or they don’t know there are several different methods you can employ to imply scarcity to your visitors.
Basic Scarcity Principles
There are no hard and fast rules for scarcity promotions, but there are some universal principles that can apply to almost any scarcity campaign.
Most scarcity campaigns work based on deadlines. This deadline may be time-based or quantity-based or some other type of deadline, but the deadline is made obvious and inspires visitors to act quickly.
By limiting some aspect of the offer, such as the number of products available, the number of people who get a certain bonus, or the number of people who can buy at a certain price, you motivate people to buy as quickly as possible.
People don’t like to lose anything. If people miss their chance to buy something at a certain price or even altogether, they will kick themselves. Thus, they buy quickly to avoid this loss.
Now let’s take a look at some of the various scarcity tactics you can use to boost your sales.
Remember, though, if you’re going to use these tactics you must be willing to follow through with any limitations. If people realize your scarcity tactics are meaningless, they will lose their effectiveness very quickly!
Limited Time Offers
Perhaps the most common scarcity device is the limited time offer. This method simply has a deal expire at a certain time or on a certain day. You’ve seen these in use for many years.
For example, you’ve probably seen commercials on television that tell you that you must call by midnight to get a bonus item or a lower price than normal.
Sometimes these offers are, essentially, worthless. Often they show the same add daily for months at a time, devaluing the offer entirely. Of course, people seeing the offer for the first time don’t know this. But it kills the company’s credibility once the customer sees the offer several times.
If you’re going to use this tactic, be sure your deal expires when you say it will, and don’t repeat the deal too soon after it ends. Ideally you should wait at least a few weeks before you run the same, or a similar deal.
Another very important type of scarcity tactic is offering limited quantity. You probably already understand why this method works so well. Anyone who has ever collected anything that involves rarity should understand this very well.
For example, some car companies will create a “limited edition” model of a popular type of car. They might make only 100 of these, or 1000. They add a few extra features to the model that cannot be found in the standard model, however the differences are usually relatively minor and mostly cosmetic. Then they charge several times the price of the standard model.
Why are people willing to pay so much for a car that is not profoundly different? Because it is a status symbol to know you have a car that many people will never even see in their lifetime, much less own.
Of course, this tactic doesn’t have to be used only on products that make a user feel a level of status. It can also be used with price just to let people know they must hurry to buy or lose the deal forever.
You may wonder why you should use this offer instead of a timed offer. There are multiple reasons, but perhaps the most important is that it may be difficult to gauge how long you should run an offer. You may not know how long it will take to sell out, or how long you should set the offer to run for maximum impact. However, setting a limited quantity, especially a very low quantity, will almost always inspire urgency.
When should you not use this particular scarcity device? When you don’t believe you will get a significant amount of traffic quickly. If someone comes to your deal page and sees 144 of 150 left and they return several hours later and see 143 of 150 left, there isn’t much call for urgency.
However, if they return hours later and se 28 of 150 left, you better believe they’re going to act quickly!
A dime sale raises the price of an item with every purchase or every certain number of purchases. If you get a decent number of sales in a relatively short time period, this can be a big motivator for people to take action quickly.
Let’s say you start the price out at $7 and increase the price by a dime with every sale up to a maximum of $14. The first person gets the product for $7. The second person pays $7.10. The next pays $7.20, and so on. Finally, the price hits $14 and it stays there for any remaining buyers.
As people reload the page and see the price going up, up, up, they are likely to buy right away, not wanting to wait and end up paying more. Just keep in mind that later buyers may be very demotivated to buy, because they will feel unhappy that they could have got the product for the initial price but missed it.Other Details
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