Table Of Contents
1.0 Introducing Email Marketing 4
1.1 Email Marketing Today 4
1.2 Writing Powerful Emails – How Vital Is It? 5
2.0 Before Getting Started on Your First Email Writing 7
2.1 The Single Most Important Purpose of Your Email 7
2.2 What You Need to Know Before Writing Your Email 9
2.3 Tools You Strictly Must Have 10
2.4 Different Types of Promo Emails You Can Write 12
3.0 Writing Your Email Subject Line 14
3.1 The Purpose of Your Subject Line 14
3.2 What Makes an AttentionGrabbing
Subject Line? 15
3.3 Examples of Powerful Subject Lines that Work 17
4.0 Writing Your Email’s Body 20
4.1 Making Your Opening Email Catchy 20
4.2 Writing the Body of Your Email Copy 21
4.3 Important Tips on Getting Your Email Read 24
4.4 Moving Your Reader to Take Action 25
4.5 How to Write Powerful P.S.es 27
5.0 In Closing 30
5.1 Common Mistakes People Make when Writing Promo Emails 30
5.2 More Tips on Getting Your Email Read & Followed Through 32
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Chapter 1: Introducing Email Marketing
1.1 Email Marketing Today
Since that fateful day in late November or early December of 1971 when Ray Tomlinson sent the first email using a ARPANET (the predecessor of what we know as the Internet today), email has changed…a lot.
The email that Ray Tomlinson sent was sent to himself. It has been reported that the message was “QWERTYUIOP” but he says that it was more likely to have been ‘testing 1 2 3 4”. It might have been the first email sent and possibly the last one that wasn’t a marketing email.J
Not really, of course but email is the primary communication choice of individuals and businesses world wide.
It became too popular for its own good. Everybody who had anything at all to sell or any message they wanted to promote discoved mass marketing email. Soon inboxes all over the world were overflowing with unsolicited marketing emails which came to be called SPAM.
In 2003 the problem of SPAM had become so big and so intrusive that the Congress of the Untied States passed the CANSPAM Act.
It became the law of the land in January of 2004. CANSPAM is an acronym for Controling the Assult of NonSolicited Pornography And Marketing.
The CANSPAM Act defines SPAM as unsolicited bulk email. Bulk email isn’t SPAM and neither is unsolicited email. To meet the definition requirements of SPAM in the CANSPAM Act, email must be both bulk and unsolicited.Other Details
- Ebook (PDF), 35 Pages
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- Ecover (JPG)
- Year Released/Circulated: 2007
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