Table of Contents
Chapter 1: 10 Common Facebook Marketing Mistakes 07
Chapter 2: The 8 Most Effective Ways to Market on Facebook 16
Chapter 3: Facebook Page Marketing 25
Chapter 4: Facebook Group Marketing 36
Chapter 5: Influencer Page Outreach 42
Chapter 6: Paid Page Boost Campaign 49
Chapter 7: Paid Traffic Campaigns 55
Chapter 8: Paid Lead Generation Campaigns 64
Chapter 9: Facebook Pixel Retargeting Campaign 69
Chapter 10: How to Optimize Your Facebook Ad Campaigns 75
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Some marketers are so lazy that they would just look at their competitors and essentially just copy their ads. Of course, they’re not going to copy word for word, but they still end up failing.
How come? Well, your
competitors spent a tremendous amount of money optimizing the ads that they’re showing. Their ads work. However, you won’t get a competitive advantage if you copy them wholesale.
You can’t just copy somebody’s ad without knowing what you’re doing. Indeed, only a certain portion of your competitor’s ads truly deliver results.
If you don’t know what you’re doing, you don’t know what portion that is, so you’re basically taking a wild stab at your ad’s design. You may be saying the wrong things at the right time, or you’re saying the right things to the wrong people. You end up failing.
Quitting Paid Marketing Too Early
Many rookie Facebook marketers have a one-time, big time mindset. They’ve heard of how awesome Facebook traffic is so they put together some hard-earned, precious capital to run an ad campaign. If the campaign doesn’t work out according to their expectations, they’re too quick to pull the plug and quit FB ads altogether.
Just because things aren’t working out, it doesn’t mean that you have to pull the plug on the whole thing. You can stop certain campaigns and start new ones and operate with the same budget. You can make modifications of your existing campaigns.
Failing Like a Huge Train Wreck
Have you ever seen a slow-motion train wreck? It’s quite sad because it’s all too predictable, but you can’t turn your head and look the other way.
You want to know what’s coming next. You know, at the back of your head, what exactly is going to happen, but it’s so slow, so massive, that you just can’t help but look.
Your Facebook marketing campaign can proceed the same way. You know that the campaign is failing, but you can’t quite put your finger on the cause, so you just go through the motions like a deer with its eyes caught in headlights.
Why not choose to learn how to fail quickly?
Since you’re not going to make 100% of your shots, learn to live with this fact and move on.
Learn to fail quickly using a tiny budget. This way, you can run many different experiments. Even though the vast majority of them are failures, that’s okay. You only spent a fairly small amount of money figuring out winning ads.
Please understand the nature of the 10 mistakes above. Imagine yourself being in situations where these mistakes are likely to take place.
Learn how to spot them well in advance. Prepare for your Plan B, should you find yourself committing these mistakes.
There are very common marketing mistakes that even promotion veterans commit on Facebook. It seems like even the very best of us are not immune to these common mistakes.
It’s a good idea, if you want to save a lot of time, effort and money at this point, to become aware of these mistakes. This will decrease the likelihood that you will probably commit these same errors.
Starting Off Paid Campaigns with a Bang
Do not start off your paid campaigns with a bang. Start with a free campaign first, build your audience organically, get some consumer intelligence, then you should have the information you need to put together an experimental paid marketing campaign.
Start low and slow. The worst thing you can do is to jump in with a massive budget, and absolutely no clue.Other Details
- 10 Articles (TXT)
- 1 Ebook (PDF), 75 Pages
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- 1 Salespage (HTML)
- Resource Report, Cheat Sheet, Mindmap, Social Media Images, Legal Page, Sales Video, Email Swipes
- Year Released/Circulated: 2023
- File Size: 37,477 KB
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