Table of Contents
The Importance of s Strong Presence . 4
Breaking Down a YouTube Video . 5
Launching a Platform.. 7
Identify The Right Content … 14
YouTube SEO… 22
Video Ratings 27
YouTube Advertising 28
Video Marketing … 29
Sample Content Preview
Targeting the right audience is certainly beneficial in ensuring that you get the most out of your marketing dollars. In identifying the right target audience, you need to look into the 5 Ws: Who, What, When, Where and Why. Who Who are the current customers? It is important to know who constitutes your current customer base. Given that they have already purchased from you in the past, you can make use of this information to get a better insight that will aid you in identifying the constitution of your core target audience. Here you can reach out to them via social media, email, or even within the store using a simple survey that will gather information concerning their interests, demographics, and their needs,. You can also capitalize on this opportunity to find out what the customers love most about your business and the products that they like the most. Who do you want to purchase your products? You also need to identify the audiences that you intend to target in order to aid you in the expansion of your customer base. However, it is vital that you are realistic in considering who will actually purchase your products. For instance, if the current customer base of your high end boutique shop is majorly comprised of college students and teens that are fashion conscious, then it would be realistic to consider expanding your customer base to young professional women. However, it would be far-fetched to consider moms that are budget conscious. Who are you currently marketing to?
If the focus of your targeted online marketing is a specific demographic that you are interested in then ensure that you keep track of the results in order to see the performance of your efforts. For example, you may begin by tracking phone calls just to get an insight as to how well your marketing is doing. If you get a positive result, continue to focus on these groups. If however they are not working consider solutions to these problems and tweak your message as well as strategy. Another positive that may come from monitoring your results is that you may reveal an audience that you had not been exclusively targeting. For instance, if your search advertising is resulting in more conversations over the phone than via desktop, then you may need to consider your mobile presence by designing an optimized mobile landing site in order to create a smart mobile experience for your mobile customers. What What is the background of your customers? This is arguably one of the most important questions that you should ask yourself when you are defining your target audience. If you are able to identify attributes such as age, gender, education level, hobbies, geographic location, income level, interests, family status, and much more then it will help you in determining the kind of online advertising that you need to make use of in order to reach the right customers for your business. What do they purchase?
Try to seek to know whether your customers purchase more of a certain item or are interested in one service. If you are able to identify the products that are your best sellers, you will in a better position to not only make smarter inventory choices but also in tailoring your message so as to reach as many customers who are interested in these items. Additionally, by closely monitoring review sites and social media, you can always keep abreast of what the customer’s think of your service; if it is good then you can maintain the standards and it is not then you get a chance to change. When When are your products bought? Try and identify whether your customers purchase your products at a specific time during the year or whether they are purchasing throughout the year. By understanding the seasonality or the frequency of your business, you can be able to create messages that will target the customers during the right time in the cycle. For instance, a plumber is often sought out whenever the need arises, therefore optimizing search ads and content for his plumbing services may be of help in targeting consumers that are looking for an on the spot purchasing decision. However, a customer that is looking to purchase a new car has a higher likelihood of researching on dealers, vehicles, reviews, and offers on a number of different sites for a stretched duration of time. Ergo, it is vital that you take the length of time of your normal buying cycle into account. When do the customers currently interact with your brand?
Ensuring that you target the right audience is not only crucial for gaining new sales but also for developing your online brand. For example, by monitoring the times when the fans interact with your posts on social media you can be in a better position of planning a schedule of when to post some content so as to get the optimum visibility as well as engagement. Here, let us imagine that your brand gets more traction on Fridays as compared to Mondays then you should take advantage of this knowledge to post content that is engaging or promotions and special offers for the followers and fans when they are most likely to see the content.
Where Where are your customers located? Defining the exact location of your current customers can be of significant help in terms of concentrating your target marketing efforts. By making use of geographic targeting in display and search advertising you can be able to create lead that are optimized through displaying your message only to audience that are in your service area. For instance, if you are a Dentist in your local town then there is a very low likelihood that you are going to receive a client from a different State or country through your adverts. Therefore, in order to target the right consumers for your products, you need to make use of the appropriate keywords, such as location-specific phases, within your content in order to improve the overall chance of them showing up when the customers such for businesses similar to yours in the directories or search engines. Where did your customers find you online? A very easy and effective way of identifying your target audience is in finding out where your customers presently first found out about your business. Whether it is from the local directories, search engines, social media, word of mouth, or online reviews, by knowing where they first found out about your business can aid you in planning where to concentrate your targeting efforts. Why Why do they purchase?
Ideally, a majority of the purchases can be grouped into two: needs and wants. By understanding your key products and services as well as the reasons why customers choose to purchase them can offer you with further insight into your target audience and the process they go through in finding your business. For example, a customer that is seeking the services of a plumber will have considerably different expectations as well as a journey compared to another customer that is looking for a spa. Ergo, in understanding the why behind the purchase, you are in a better position of determining the most probable path of purchase. Why do customers purchase from your competitors? With the highly competitive markets today, customers are often spoiled for choice when it comes to purchasing. Therefore, there are numerous reasons as to why customers may opt to buy their goods from your competitors. It may be the case that your competitors have a superior customer service, they are more engaging with their customers or their followers and fans online, offer appealing discounts, have a better reputation, or their content is better optimized such that the customers can find them easily when they search. Therefore, if you can clearly understand why they prefer to buy from your competitors and not from you may aid you in tailoring your approach in order for you to reach them and convert them to being your customers. Answering all these questions is quite crucial in identifying the target audience for your customers. Studies have shown that the average consumers will make use of more than 10 sources of information before they make a decision on purchasing a product. This makes it even more critical that you need to identify your target audience in order to build a marketing plan that is able to reach your desired target audience where they are most likely to see it and engage with it.Other Details
- 6 Articles (TXT)
- 1 Ebook (PDF), 30 Pages
- 12 Graphics (JPG, PNG)
- 1 Salespage (HTML)
- 1 Squeeze Page (HTML)
- Promotional Ad Material (Emails)
- Year Released/Circulated: 2017
- File Size: 2,285 KB
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