Table of Contents
1. Who are the baby boomers?
The growth of an unstoppable market
When did it happen?
Cultural identity of a world changing generation
2. What are the baby boomer trends?
Unparalleled economic demand
Boomers start and destroy markets
Keeping up with the boomer’s trends
3. Where are the boomers spending their money?
What age are they now?
What would their main priority be?
Where will they start looking for solutions?
4. Health and Wellness in the Network Marketing Industry
A cost effective business model
Feeding the hunger
What kind of products are in the market?
5. Network Marketing Trends and Phases
Network Marketing trends – pots and pans, supplements, water, air
6. Building your own product awareness
Focus on solving their problems, not selling your product
Positioning yourself as an information expert
Building the relationship with your customers
7. How to identify the latest trends and cash in
Identify your niche market
Choosing the right company that manufactures the products
Be very clear where you are heading
Sample Content Preview
Back to the example of Bill Gates:
If you were to own a large portion of Microsoft shares during its inception, where would you be today? Of course not all of us will be able to proudly proclaim that I was there when it started. Most people didn’t identify the trend and come in when it is too late!
The same would also apply to big name companies like Yahoo! and Google. It is no point trying to get into a saturated market. There will be too much barriers of entries and competitive forces in the market. What we need to do is identify the needs of the market BEFORE it saturates or even better, before it starts.
We can set the trend instead of following one!
The baby boomers are the main key to this role because of their buying power as well as their sheer numbers. Large numbers will be the key because the first movers, who position themselves strategically, will sell product after product to a hungry market and have his or her financial position secured for decades.
In the next chapter, we will explore where these baby boomers come from and how to anticipate their demands from a historical perspective.
When did it happen?
The baby boomers applied to people who are born after 2nd World War II and before the Vietnam War, thus possibly comprising more than one generation. Most people speculate that year will be around 1946 to 1964 but the exact year is hard to determine because it might vary from place to place.
These boomers within that time frame is significant to predicting the market demand and the timing as well.
We are estimating that there are about 76 million American children born between 1945 and 1964. Boomers account for about 39 percent of Americans over the age of 18 and 29 percent of the total population. They will single handedly determine tomorrow’s hottest products which means they can start and destroy trends.
For example, the baby boomers are also responsible for starting and ending the housing boom.
When the boomers were all grown up, they needed houses to live in. Developments went into full swing.
Steve Gillon has suggested in his analysis is this:
The one thing that sets the baby boomers apart from other generational groups is the fact that “almost from the time they were conceived, Boomers were dissected, analyzed, and pitched to by modern marketers, who reinforced a sense of generational distinctiveness.
With such massive market potential and buying power, we can use history to predict and teach us what the latest trend is because of these baby boomers.
The Cultural Identity of a world changing generation
The baby boomers were the first generation of Earth to be raised on Pop culture and television.
The culture at that time is more hedonistic as compared to the past. Music that drove their parents crazy became their purpose in life. This explains the phenomenal fame of legends like Elvis and The Beatles (Who incidentally till today, remains more popular than most one-hit wonder pop groups or modern icons)
Big names like Bob Dylan, Jimi Hendrix, Janis Joplin and Led Zeppelin defined the voice of that generation.
In other words, they set the standard to what is ‘hot’ and what is not! The boomers were living in an age where Music seemed to have a more influential power compared to weapons of mass destruction. In the past, people would think you were crazy if you worn torn clothing or upside-down garments. People at that time were not as hard up as today if they were to miss the latest movie or driving the hottest car in town.
In other words, buying power and market demand were not as trend sensitive in the past compared as today.
If I were to target the boomer market, what would I be focusing on? Cosmetics and beauty seem to be making a fortune today. A slimming ad would cost tens of thousands of dollars and newspapers and magazines publish this on a DAILY basis.
Gyms and fitness equipment are also a hot market. You wouldn’t imagine someone in the 19th century invent something like a gym. The people there would be too busy plowing fields or working in a factory (and they would get all the exercise they need). The boomers have a relative easier life and are able to focus more on those pleasures above.
So where does it health and wellness industry come in?
In the next Chapter, we will analyze the trends of these baby boomers and examine their buying power in the health and wellness market.Other Details
- 1 Ebook (PDF, DOC), 48 Pages
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- Year Released/Circulated: 2023
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