Table Of Contents
1 – TIPS FOR A FANTASTIC BUSINESS BLOG:
CONGRATULATIONS! YOU’VE COMPLETED THE FIRST STEP IN YOUR JOURNEY TO CREATING A DYNAMIC, EXCITING, INFORMATIVE BLOG FOR YOUR BUSINESS BY CHOOSING TO READ THIS EBOOK! IN THIS CHAPTER, WE’LL DISCUSS SOME BASICS OF BLOGGING – WHY TO BLOG, WHAT TO WRITE, WHO A BLOG ATTRACTS, AND MORE!
2 – BLOG HOSTING 101:
AN OVERVIEW OF THE BLOGGING “BIG GUYS”……..…8
FROM LARGER BLOG-HOSTING SITES SUCH AS BLOGGER AND WORDPRESS, TO MICRO-BLOGGING SERVICES LIKE TUMBLR, THE LANDSCAPE OF SITES THAT WILL HOST YOUR BUSINESS BLOG CAN SEEM VAST! HERE, WE’LL MOVE THROUGH SOME TIPS THAT WILL HELP YOU TO CHOOSE THE BEST HOSTING PLATFORM FOR YOUR BLOGGING NEEDS.
3 – WHAT TO WRITE & HOW TO WRITE IT:
A BEGINNING BLOGGER’S GUIDE TO CONTENT……..…12
THE MOST CRUCIAL ELEMENT OF YOUR BLOG IS THE WRITTEN CONTENT YOU PRODUCE. IN THIS CHAPTER, YOU’LL LEARN TIPS AND TECHNIQUES THAT WILL HELP YOU COMPOSE WELL-PLANNED, ARTICULATE, INTERESTING CONTENT FOR YOUR READERS, KEEPING THEM INTERESTED IN YOUR WORDS AND HUNGRY FOR MORE!
4 – PROMOTING YOUR BLOG:
GENERATING TRAFFIC TO THE CONTENT PRODUCED….18
ONCE YOU’VE GAINED READERSHIP FOR YOUR BUSINESS BLOG, YOU’LL KEEP CUSTOMERS INTERESTED BY PROMOTING YOUR SITE IN EFFECTIVE, ATTENTIONGETTING WAYS. FROM SOCIAL MEDIA TO PRODUCT GIVEAWAYS – LEARN HOW TO USE THESE TRIED AND TRUE WAYS OF PROMOTING YOUR BLOG TO KEEP THE READERS ROLLING IN!
5 – DIRECTING TRAFFIC:
USING YOUR READERS TO GROW YOUR SITE………..…24
ALTHOUGH THE CONCEPTS OF WEB ANALYTICS AND SEARCH ENGINE OPTIMIZATION CAN APPEAR HIGH-TECH AND OVERWHELMING, YOU’LL FIND IT EASY TO GAIN A BASIC KNOWLEDGE OF THESE CONCEPTS THROUGH THE TIPS IN THIS CHAPTER. LEARN WHAT YOUR READER BASE WANTS TO KNOW, AND HOW TO HELP THEM FIND THEIR DESIRED INFORMATION THROUGH YOUR BLOG!
6 – FINAL THOUGHTS:
A BUSINESS BLOGGING WRAP-UP…………..………28
AS WE BRING OUR COLLECTION OF TIPS AND TRICKS TO A CLOSE, WE’LL OFFER SOME FINAL THOUGHTS, TIPS, AND IDEAS THAT ARE SURE TO GET YOU ON THE RIGHT TRACK AND READY TO PRODUCE KNOCK-OUT BLOG CONTENT!
Sample Content Preview
Seventy Tips for a Fantastic Business Blog: An Introduction
“The first thing you need to decide when you build your blog is what you want to accomplish with it, and what it can do if successful.”
Whatever role you play in the wide world of business marketing – from small business owner to advertising department intern – chances are you’re aware of the concept of writing and maintaining a business blog. The internet is littered with blogs written by all types of people; the stay-athome mom looking to share her daily experiences, the film student blogging his way through his documentary-making assignments, the business CEO seeking a way to connect with his clients. Blogging is a trend that is seemingly here to stay, and that can benefit your business in many ways when executed correctly.
Why start a business blog? The short answer to this question is that a wellwritten, interesting blog can be a simple, easy platform with which you can connect with your clients and share information with the public. Studies show that businesses who maintain blogs typically experience a bump in sales and bring in new customers who otherwise would not have heard about the company!
A blog gives your company a voice! Through blog posts, you can talk freely with your customers about new products, services you offer, trends in your industry and other information pertinent to the community, readership and customer base that you serve. Additionally, a well-written blog allows you the opportunity to be viewed as an expert your field, generates traffic to your business website, and provides you with an opportunity to build a sense of connection and community with your customers.Other Details
- 1 Ebook (PDF), 29 Pages
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- Year Released/Circulated: 2013
- File Size: 922 KB
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