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Colleges have tremendous circulation of their bulletins and newspapers. Their price per run on advertising is very inexpensive for the number of prospects reached. Believe it or not, multi-millions of dollars are spent by students each semester.
If you have a new idea or product, run a test ad in one or more of the publications and see if you get results. Usually a less expensive 1″ ad will let you know whether your product or service is going to pull or not. If your test ad proves successful, then you may want to go to a larger ad or even a display-type ad and increase your coverage to include more bulletins and newspapers.
Another way to distribute your product is to advertise for a student on campus to represent you on a commission basis and be your dealer. Usually there are several students who would love to have the opportunity to make some extra money. A good way to find the right person is by resume qualifications or actually calling them on the phone and talking it over with them. Finding the key person could result in many easy dollars in your pocket.
In the past, some of the biggest sellers on campus have been radio and stereo equipment, music tapes, car repair manuals, study aids, self-improvement booklets and tapes, school fads of various natures, and any kind of special or different steins for drinking beer. Any new idea or product you may be able to come up with could be very advantageous to you in the form of increased sales.
Advertising in college bulletins and newspapers gains more results during the first three days of the week. When ordering advertising, it is best to specify that your ad appear in the Monday-Wednesday editions. Thursday is okay, but Friday is definitely out; minds seem to drift toward plans for the weekend, leaving little interest for purchasing.
Write to the enclosed list of publications. Ask for their rates and circulation. All of them will respond to your needs and many of them will call you and discuss whatever plans you have for advertising. They will work with you to try to see that you get the most response from any type ad you may run.
We sincerely hope this report helps you in gaining sales and is an instrument in the growth of your company. You cannot beat the circulation of prospects reached for the dollars spent. Have a good year!Other Details
- 1 Ebook (PDF), 15 Pages
- 1 Software (EXE)
- 1 Ecover (JPG)
- Year Released/Circulated: 2008
- File Size: 960 KB