Table of Contents
READ THIS If You Want To Succeed! 1
What is Copywriting & Why Is It So Important? 3
The Basics of Copywriting: Important Terminology 4
Target Market 5
Tips for Writing Great Copy 19
Speak to Your Audience 19
Avoid Excessive Adjectives 19
Be Specific 20
Don’t Worry So Much about Grammar 21
Keep it Simple 22
Keep Layouts Simple 22
Be Succinct & Edit 24
Sense of Urgency – Get Them to Buy Now 24
Close the Deal – Call-to-Action 25
Putting it All Together 26
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What is Copywriting & Why Is It So Important?
To answer the second part first: copywriting is perhaps the single most important skill in online marketing. Get it right and everything else will follow – sales, sign-ups, etc.
Get it wrong, and nothing else matters.
Simply put, copywriting is the writing you use to promote your online business. This can include your newsletter advertising messages, product sales information on your website and articles that promote your product. It’s also your headlines, your ads – any writing you use to promote your website or product is what’s known as copywriting.
Copywriting is what you use to get your customers and potential customers to take a particular action. For example:
Click on an ad
Place an order
Sign up for your mailing list
Click an affiliate link
Get them to refer a friend to your business
Many online business owners make the mistake of thinking they can just get some traffic and they’ll be set. Those of you who are getting traffic without results know the folly of this.
I’d like to congratulate you for taking the time to read this guide because the information in it will put you ahead of many other internet business owners who make the mistake of thinking that copywriting isn’t important.
When people visit your website, you aren’t there to answer their questions, explain benefits, or to convince them how great your product is. Your words need to do that for you. In other words, you need effective copywriting – and that’s exactly what I’m going to show in this guide.Other Details
- 1 Ebook (PDF), 27 Pages
- 6 Ecovers (PNG)
- Year Released/Circulated: 2015
- File Size: 1,375 KB
[Yes] Products may be sold.
[Yes] Product may be bundled with other products.
[Yes] Product can be a bonus for another paid product.
[Yes] Can be added to paid membership sites.
[Yes] Can add bonuses to the product for sale.
[Yes] Can be sold as a physical product.
[Yes] Can be sold as a digital product.
[Yes] You may put your own name on the sales letter you create.
[NO] You may use the name(s) of the author/creator/seller of the Product.
[NO] Can be added to free membership sites.
[NO] Can be given away for free (Can giveaway portions of the products as a teaser).
[NO] Can sell Resale Rights.
[NO] Can sell Master Resale Rights.
[NO] Can sell Private Label Rights.