The Business Blogger’s Manual Personal Use Ebook

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Table Of Contents

Introduction……………….5
Setting Up A Blog……………….6
Cost Of Running A Blog……………….6
Time……………….7
Energy……………….7
Passion……………….7
Money……………….8
Emotions……………….8
Benefits Of Having A Business Blog……………….9
Marketing & PR……………….9
Establish Expertise……………….9
Direct Communication……………….10
Control Of Information……………….10
Collaboration……………….11
Credibility……………….12
Content……………….12
Frequency Of Posts……………….12
Types Of Posts……………….13
Blogging Yourself……………….14
Ongoing Contributors……………….14
PLR……………….14
Guest Posts……………….15
Ghostwriters/Bloggers……………….15
Marketing……………….16
Commenting……………….16
Social Media……………….16
Advertising……………….17
Ad Space On Other Blogs……………….18
Adwords……………….18
Text Links……………….18
Paid Reviews……………….19
Giveaways……………….20
Competitions……………….20
Mailing List……………….21
Getting Traffic……………….21
Types Of Posts That Attract Traffic……………….21
Directory Submission……………….22
Search Engine Friendly Posts……………….23
Keywords……………….23
Search Engine Optimization……………….23
Guest Posting……………….24
Press Releases……………….25
Blog Interviews……………….25
Blogging Etiquettes……………….26
Mind Your Manners……………….26
Treat Your Visitors Well……………….27
Return The Favor……………….27
Sustaining Your Blog……………….27
Make A Content Plan……………….27
Marketing Plan……………….28
Blogging Myths……………….29
Increasing Income Through A Blog………………31
Selling Services & Products……………….32
Affiliate Programs……………….32
Using Adsense……………….33
Selling Text Link & Sponsor Ads……………….33
Offering Consultation Services……………….34
Referrals……………….35
Testimonials……………….35
Word-Of-Mouth……………….36
Recommendations……………….37
Reviews……………….37
Citation……………….37
Conclusion……………….38

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Introduction

Gone are the days when simply having a website of your company was enough to make your presence registered in the World Wide Web. The new mantra for online presence is: “If you’ve got a business, you better have a blog.”

Your business needs a blog. Not because it’s ‘the thing’ to do but because not having a blog is bad business. You’re ignoring a very lucrative avenue of income and failing to realize the benefits that you can reap through a simple, inexpensive blog.

By having a blog for your business, you humanize your company. Your customers and target audience relate to you better. It has the potential to form loyalty among your customers and readers. By marketing your blog through social media and other means, you’ll be reaching a market that you might not have by traditional means of marketing. Online marketing is also cheaper and a lot more targeted.

Keep in mind that a business blog should be about your business. The key is to not make it promotional. Readers are turned off by a blog that just keeps pushing its products and services at its readers. A blog that attracts and retains readers is educational, personal, informative and fun.

Other Details

- 5 Articles (DOC)
- 2 Ebooks (PDF), 38 Pages
- 5 Autoresponder Email Messages (TXT)
- 1 Salespage (HTML)
- 1 Squeeze Page (HTML)
- 8 Ecovers (JPG)
- 1 Promotional Ad Material (Emails)
- 1 Affiliate Programs List (TXT)
- Blog_Posts
- Year Released/Circulated: 2010
- File Size: 2,151 KB

License Details:

[YES] Personal Use
[YES] Use For Your Sites
[YES] Use For Client Projects
[NO] Any Resale Rights