Membership Models Formats MRR Ebook

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You need to be objective when analyzing your member base, so that you can create a tailor made training program suitable for specific segments of your market. For example, your training program will need to address a specific skill, or experience level so that you can ensure your members can understand and apply the information you provide during the course. You want to be very careful to first survey what kind of help potential members are interested in, so you can gauge the overall demand and interest and create a laser targeted coaching program. Coaching based membership websites are extremely easy to set up because unlike traditional membership websites where you’ll need to develop and publish content prior to your website launch, with service based membership websites, you can update your website less frequently, creating content and resources only as the site grows.

Email Programs

The easiest way to set up an email based membership website is to create a simple subscription page that features a subscription button (You can create these directly within your Paypal account). When a visitor to your site decides to enrol in your ecourse training, they can either choose to subscribe to a monthly payment plan, where they receive one new module every month, or perhaps a one-time flat fee for the entire training series.

With an email based membership program, you are able to set up complete membership sites quickly, with very little start up costs or work involved. After all, since the majority of the content will be delivered via email, you don’t need a dedicated server, or expensive membership software to manage your program! You will also want to determine a delivery schedule, making sure to send out the newsletters on the same day each week, for consistency.

When it comes to frequency, the most common formats include eCourses sent weekly, bi weekly or monthly. When you are deciding what your publishing schedule will be, keep in mind the kind of information you will be supplying to your membership and its “dated importance”.

If you are offering information that changes quickly or regularly, then you are going to want to consider sending out your ecourses more frequently, perhaps even implementing a RSS feed into your course, so that members can receive instant broadcasts of new updates.

If your information is evergreen and unlikely to change quickly, you can set up a weekly or even monthly e-course, where subscribers receive a new module or lesson through email on a regular basis.

eCourses are exceptionally profitable, because you can minimize the workload involved in launching your membership program. You will only need a professional autoresponder/email delivery account, such as http://www.Aweber.com or http://www.GetResponse.com, the first month of content, and a way of accepting payment for each subscription.

The easiest way to set up an email based membership website is to create a simple subscription page that features a subscription button (You can create these directly within your Paypal account). When a visitor to your site decides to enrol in your ecourse training, they can either choose to subscribe to a monthly payment plan, where they receive one new module every month, or perhaps a one-time flat fee for the entire training series.

Traditional Platform Membership Sites

With a traditional membership website, your subscribers pay monthly for regular content updates and new releases.

This is by far the most common method of building a membership website, however it does require more frequent updates than other membership types. In many cases, traditional membership sites either offer a low trial price with the cost increasing once the trial is offer, as a way of generating interest and encouraging visitors to explore the websites offer. (this is also a great way to stand out from the competition in the event they are not offering a no-risk trial). Example: A subscriber would be given the option to join the membership site for only $17 for the first week (7 days), then $37 monthly, set on a fixed term rate. This means that even in the event you increase your prices later on, charter members who initially took advantage of your introductory offer, are locked in, and are not required to pay any additional charges or increased fees.

This structure is a very successful one, and can really help your membership website get off the ground, as you are providing a clear incentive to subscribers, as well as encouraging members to stay subscribed to your website so that they can continue to receive access at a lower rate than future subscribers.

Traditional membership sites are usually updated on the 1st of every month, but one savvy technique is to update halfway through the month so that subscribers don’t join at the end of the month only to gain access to two months worth of content. You should also consider setting up an archive section of your website, so that new members are able to purchase previous releases or updates, rather than gain access to everything. Remember, your subscribers are paying for monthly access to your content so it’s only fair that you value their subscription by limiting content on a monthly basis. Anyone who joins your website halfway through a month should only be able to access the current months content.

Traditional membership sites can be set up a number of different ways, customizing everything from the delivery format, to the update schedule. It’s your website, so make sure that you evaluate the different options and choose a platform that works best for you based on the time you have to allocate to your community, as well as what you believe your members would prefer.

The Free Format vs The Paid Format of Memberships

The obvious benefit of a paid membership program is the monetary element, however, setting up a free membership program can be just as rewarding. With free memberships, the foundation is usually based on allowing free entry with the intention of selling a membership upgrade. Using teaser options like this, you initially attract a customer with a no obligation, no cost offer. In other words, you eliminate the risks involved and instead of forcing a visitor into making a quick decision to join your site or exit your page, you are able to capture their information, add them to your database and follow up at a later date, in the event they failed to upgrade right away.

Other Details

- 1 Ebook (PDF), 7 Pages
- 10 Graphics (JPG, PNG)
- 1 Squeeze Page (HTML)
- Download Page, Twitter Tweets, Cheat Sheet, Affiliate Product,Email Series
- Year Released/Circulated: 2016
- File Size: 5,713 KB

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