Advanced Seo Techniques PLR Ebook

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Table of Contents

I NTRODUCTION . . . . . . . . . 4
W HAT ON EARTH IS AN ALGORITHM? . . . . . . . . . . . . 5
G OOGLE ALGORITHM IS KEY . . . . . . . . . . . . . . . . 5
P AGE RANK BASED ON POPULARITY . . . . . . . . . . . 6
B ACK LINKS ARE CONSIDERED POPULARITY VOTES . . . . . . . . . . . . . . 7
H ypertext-Matching Analysis . . . . . . . . . 7
D O YOU KNOW THE GOOGLE DANCE? . . . . . 8
T he Algorithm Shuffle . . . . . . . . . . . . . . . . . .. 8
G OOGLE DANCE TOOL . . . 1 0
S UBMITTING YOUR URL TO GOOGLE . . . . . . . . . 1 0
C LOAKING . 1 1
G OOGLE GUIDELINES . . . . . . . 1 1
D O’S . . . . . . 1 1
D ON’TS . . . 1 2
C RAWLER/SPIDER CONSIDERATIONS . . . . . . . . . 1 3
R ANKING RULES OF THUMB 1 3
V alues . . 1 4
Q uery-Dependent Factors . . . . . . . . . . . 1 5
B lanket Policy On Doorway Pages And Cloaking . . . . . . . . . . . . . . . . . 1 5
M eta Tags (Ask.Com As An Example) . . . . . . . . . . . . . 1 6
K eywords In The URL And File Names . . . . . . . . . . . . 1 6
K eywords In The ALT Tags . . . . . . . . . . 1 6
P age Length . . . . . . . . . . . . 1 6
F rame Support . . . . . . . . 1 7
W HAT YOUR WEBSITE ABSOLUTELY NEEDS 1 8
U NDERSTANDING YOUR TARGET CUSTOMER . . 1 8
D OES YOUR WEBSITE GIVE ENOUGH CONTACT INFORMATION? . . . . . . . . . . . . . . . . . 1 9
T HE HOME PAGE . . . . . . . . . . . 2 0
T HE ACID TEST . . . . . . . . . . . . 2 1
S TEP BY STEP PAGE OPTIMIZATION . . . . . . . . . 2 3
O NE SITE – ONE THEME . . 2 5
A FFILIATE SITES & DYNAMIC URLS . . . . . . . . . 2 5
P AGE SIZE CAN BE A FACTOR . . . . . . . . . . . . . . 2 7
H OW MANY PAGES TO SUBMIT? . . . . . . . . . . . . . 2 7
S HOULD YOU USE FRAMES? . . . . . . . . . . . . . . . . . 2 7
M AKING FRAMES VISIBLE TO SEARCH ENGINES . . . . . . . . . . . . . . . 2 8
S TOP WORDS . . . . . . . . . . . . . 2 9
I MAGE ALT TAG DESCRIPTIONS . . . . . . . . . . . . . . 3 0
I NVISIBLE & TINY TEXT . . . . 3 0
K EYWORD STUFFING & SPAMMING . . . . . . . . . . . 3 1
D YNAMIC URLS . . . . . . . . . . . . 3 1
R E-DIRECT PAGES . . . . . . . . . 3 2
I MAGE MAPS WITHOUT ALT TEXT . . . . . . . . . . . 3 2
F RAMES . . 3 2
T ABLES . . . 3 3
L INK SPAMMING . . . . . . . . . . . . 3 3
C ONCLUSION . . . . . . . . . . . . 3 4
W HAT SHOULD YOU DO NOW? . . . . . . . . . . . . . . 3 4

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Introduction

This ebook is a hard-hitting guide that gives you the information you need to make the adjustments to your site right away to help improve your search rankings and benefit from the increase in organic search traffic. Search Engine Optimization or SEO is simply the act of manipulating the pages of your website to be easily accessible by search engine spiders so they can be easily spidered and indexed. A spider is a robot that search engines use to check millions of web pages very quickly and sort them by relevance. A page is indexed when it is spidered and deemed appropriate content to be placed in the search engines results for people to click on.

The art and science of understanding how search engines identify pages that are relevant to a query made by a visitor and designing marketing strategies based on this is called search engine optimization. Search engines offer the most cost effective mechanism to acquire “real” and “live” business leads. It is found that in most cases, search engine optimization delivers a better ROI than other forms such as online advertisements, e-mail marketing and newsletters, affiliate and pay per click advertising, and digital campaigns and promotions.

Other Details

- 1 Ebook (PDF), 36 Pages
- 1 Salespage (HTML)
- Year Released/Circulated: 2007
- File Size: 1,035 KB

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