10 Steps To Auditing Your Seo PLR Ebook

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Google has tools that you can use to test your site speed. (https://developers.google.com/speed/pagespeed/)

There are other testing sites that will also tell you what to improve, but why not trust Google; most SEO is based on what Google wants since they’re the biggest traffic generator.

When you plug in your URL to the speed checker, it’ll let you know how well your site loads in mobile and with a desktop.

The results show various recommendations to fix the problem. This is free for you to use and an important task to go through. If you don’t understand some of the suggestions, you may need to talk to a web designer who is familiar with your builder and the issues the insights provided.

Ensure Your Website Is Mobile Friendly

While self-hosted WordPress is a great website builder, when it comes to being mobile friendly you’ll need to ensure that you choose the right theme. Then, you must ensure that the type of images you add stay mobile friendly. The best themes to pick state that they are “responsive” rather than just “mobile friendly” – this means that they will work on every single device that your audience may use.

Every day, more people choose to use mobile devices over desktops to conduct business on the web. People order groceries using their smartphones, attend online conferences on their iPad, and design graphics, develop YouTube videos and more – all on their mobile devices. Therefore, don’t underestimate the importance of this feature to your audience.

Unique Keyword on Each Page

When you create a new page on your website, it’s imperative that it uses a unique keyword that is different from the other keywords you’re using. For example, if you sell red widgets, you don’t want every single page to use “red widget” as the main keyword. Instead, you want to find other terms to use for each individual page.

Remember that in terms of search engines, every single blog post is a page, and every single web page is a page. In other words, there is no differentiation to the search engines from a blog post and a web page. Therefore, each blog posts you publish should also have its own keyword. You don’t want any two pages on your site to compete with each other based on a keyword.

The reason is that if the keywords are the same, Google will not know which page to send to your audience based on their search. Therefore, try to be more creative when using keywords for each page of your site. If you have a page that is ranking for “your city your biz”, it would be a mistake to make another page with the same keywords – especially a sub-page.

Know exactly what page you want your audience to get to if they conduct a specific search using certain terms, and make sure you use the keywords with that in mind. It’s going to improve your site tremendously, even though it will take you more time to pay attention and search for keywords to use.

The plugin Yoast SEO will help a lot, because it warns you if you already have a page using the same keyword. Now, if you don’t care which page they land on in terms of that keyword, then you can keep doing it. But if you want more choices to be shown to your audience upon searching, choose different keywords.

Check All Redirect Issues

URL redirects are a way for a page to show up under more than one URL. Sometimes this is called URL forwarding. For example, let’s say you own many domains, like yourbiz.com, yourbiz.org, yourbiz.net and so forth. Every one of those domains can be forwarded, or redirected, to the domain you want them to go to.

You’re likely familiar with redirects when it comes to a URL shortener like https://goo.gl/, https://bitly.com, https://tinyurl.com and so forth. Often these are used for really long and ugly URLs so that the link can fit in a smaller place and look nicer than if it had 30 characters in it – which happens sometimes with affiliate links. Redirects are also used to prevent broken links when web pages get moved and so forth. But, they are also used for nefarious purposes, black hat tactics such as phishing attacks, and to distribute viruses and malware.

Therefore, it’s important that you ensure that your redirects are built correctly so that the search engines don’t think you’re doing something fishy. Double check the following on your site.

Other Details

- 1 Ebook (TXT)
- Year Released/Circulated: 2018
- File Size: 16 KB

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